If you’ve ever searched for a wallpaper in the Google Play Store, chances are you were met by a never ending list of results. That’s because the word “Wallpaper” just happens to be the number one most frequent word in an Android app title. In fact, 26,900 Android app titles contain the word “Wallpaper” according to a list compiled by app discovery site App Brain. App Brain decided to create the list after a similar one consisting of the top most frequent words used in iOS app titles was released by Appsfire.

So what are the top most frequently occurring words in Android and iOS app titles? Let’s take a look.

Top 25 Most Frequently Occuring Words In Android App Titles

1. Wallpaper: 26,900
2. Live: 23,761
3. Free: 16,283
4. Theme: 9,436
5. Lite: 8,291
6. Pro: 7,896
7. App: 5,692
8. Mobile: 5,500
9. News: 4,718
10. LWP: 4,355
11. SMS: 4,179
12. Widget: 4,135
13. Game: 3,945
14. Guide: 3,864
15. Calculator: 3,622
16. Clock: 3,601
17. 2012: 3,369
18. Radio: 2,919
19. Android: 2,720
20. Bestpuzzle: 2,661
21. Quiz: 2,597
22. Launcher: 2,593
23. Love: 2,549
24. Puzzle: 2,377
25. English: 2,322

Top 25 Most Frequently Occuring Words In iOS App Titles

1. HD: 27,777
2. Lite: 21,690
3. Free: 18,511
4. iPad: 11,313
5. Pro: 9024
6. Guide: 8361
7. Mobile: 7695
8. App: 6142
9. iPhone: 5441
10. Game: 5377
11. Travel: 4851
12. Radio: 4633
13. World: 4504
14. Map: 4351
15. Dictionary: 4220
16. Edition: 4198
17. Calculator: 4164
18. Kids: 3852
19. English: 3680
20. News: 3611
21. Book: 3254
22. Magazine: 3009
23. Photo: 2957
24. Puzzle: 2835
25. Music: 2764

Both lists contain about half of the same keywords, just ranked differently. For instance, both Android and iOS app stores appear to have a large number of “Free” or “Lite” apps, however, contrary to belief, it seems iOS has almost double the amount of “Free” and “Lite” apps than Android (granted, iOS has been around longer).

Keywords between the two also seem to highlight platform specific features. For example “Wallpapers,” “LWP (Live Wallpapers),” “Theme,” and “Widget” highlight Android’s highly customizable nature, while iOS’s retina display is highlighted by the fact that “HD” is number one on its list.

Interestingly enough, Android users seem to be looking for “Love” in all the wrong places, while iOS users have “Kids” in mind when searching for apps.

So what do you think? Any of these top words surprise you? What are some keywords you thought for sure would be on these lists?

Developers take note, it may be time to think up more creative keywords. Cheers!