British retailer Carphone Warehouse has today announced that it will be selling the new HTC One “just minutes after it is officially announced” on Tuesday, March 25. You’ll be able to purchase the device in select stores from around 4 p.m., and later from the Carphone Warehouse online store.

Carphone Warehouse confirms that the new HTC One will be unveiled at events in both London and New York City next Tuesday. As soon as the announcement is made, handsets will be transported from the venue to six retail locations in London, where customers will be able to purchase the device straight away.

Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint, Tottenham Court Road, and Selfridges are the chosen stores, and they’ll all be holding special events to celebrate the handset’s launch — with “entertainment and giveaways as well as the first chance for customers to get their hands on the new device.”

“Shortly afterwards,” the handset will be available to order from the Carphone Warehouse online store, before making its way to other retail stores across the U.K.

“The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC’s future as a heavy-hitting smartphone manufacturer,” said an HTC spokeswoman in the press release.

“We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled.”

Will you be heading to a Carphone Warehouse store in London next Tuesday?