Yesterday, Sony teased the launch of its “next big thing” and less than 24 hours later, the company has gone ahead and unveiled this “thing”, also known as the Xperia T3.

Sony’s latest Xperia is a mid-range device with modest specs but packs in a huge 5.3-inch HD TRILUMINOS display in a 7mm body, making it the thinnest device in its category.

Don’t be fooled by that HD moniker though, as the display comes with a 720p resolution that gives it a pixel density of 277ppi. Other meagre specs include a quad-core Snapdragon 400 processor clocked at 1.4GHz, 1GB of RAM, 8GB of flash memory and a microSD card slot. Externally, the handset sports the same OmniBalance design as other Xperia(s) right down to the power button.

Sony has laid special emphasis on the camera of the Xperia T3, which comes with an 8MP Exmor RS sensor. The rear camera is also capable of recording videos in full HD resolution and comes with Sony’s widely popular Superior Auto mode.

Other features include a 1.1MP front-facing camera, NFC, Bluetooth 4.0, Wi-Fi, Xperia Link and more. The 2500mAh battery provides the handset with a standby time of 688 hours or a video playback time of 8 hours 14 mins. The handset will be running on Android 4.4 KitKat out of the box with all of the Sony’s usual software features and applications onboard.

The Xperia T3 is expected to be available in most of the major retail markets across the world from end of July.

Sony’s press release does not mention anything about the pricing of the handset or whether it will sport any kind of IP rating like most of its other Xperia brothers.

• SourceSony