Apple’s selling more iPhones than at any point in its history, but that doesn’t mean it’s not looking to grow its user base even more.

To achieve this, the company today launched its new smartphone trade-in program at brick-and-mortar Apple Stores — allowing owners of selected Android, BlackBerry, or Windows Phone handsets to swap their existing devices for credit that can be used toward buying an iPhone.

To get money or credit for a handset, users must be able to power on their devices, although if it’s not possible to do this, Apple offers to recycle the old handsets for free. You can check out the value of your non-Apple smartphone here.

To aid with the transfer, Apple Store employees will then help with the transferring of contacts, as well as setting up your new iPhone device.

While it may not necessarily be the cheapest way to get rid of your old handset, it’s definitely a convenient way of doing so, which removes the extra step if you’re thinking about jumping over to iOS. It’s also a great way for Apple to sell more iPhones by appealing to non-Apple users, many of whom may have been tempted to jump to the platform by changes Apple made with the iPhone 6 and 6 Plus, such as larger screen size, which have previously been available to Android users only.

Will this move sway you to jump on the Apple bandwagon if you haven’t already? Leave your comments in the box below.