When you’re lining up for a brand new iPhone on launch day, the last thing you expect to see outside the Apple Store is a whole team of people from Samsung. But that’s exactly what iPhone 6s buyers in London were greeted by this morning.

Samsung sent a flock of people to gatecrash the iPhone 6s launch at the Apple Store on Regent Street to promote the Galaxy S6 edge and S6 edge+, and to hand out free goodies bearing Samsung’s “#NextisNew” slogan.

“The blankets, bottles and pillows had been handed out by a dozen or so people wearing blue jackets,” reports IB Times. “When asked where they were from, one representative told IBT they came from a marketing company called Iris and were filming a video about the queue.”

But Samsung didn’t just send a marketing team in blue jackets; there was also a team of people in white hoodies wearing large signs on their backs with images of Samsung’s latest flagships, and the slogan “the itch to switch just got bigger.”

https://twitter.com/SamsungMobileUK/status/647304528442880004

Samsung launches don’t really attract lines like Apple’s do, so it’s only natural it would want a little bit of the attention on iPhone 6s launch day. But that’s all it’s going to get, because I don’t see anyone who lined up for an iPhone early this morning suddenly switching to Samsung.

• SourceIB Times
• ViaThe Inquirer
• ImageCarly Page