Fitbit has upped its game to take on Apple Watch and Android Wear with a brand new fitness tracker called Blaze. It packs a premium, smartwatch-like design with color display, and it promises to run for up to five days in between charges.

Blaze actually looks somewhat similar to Apple Watch at first glance, with a curved glass display that sits nestled in a metal case. It does everything you would expect a Fitbit tracker to do, including step counting, heart rate monitoring, and sleep tracking.

Blaze also has the ability to automatically detect when you begin a workout, and thanks to its larger color display, it can also provide you with notifications for text messages, calls, and calendar alerts so you don’t miss a thing while you’re working out.

Unlike the Fitbit Surge, however, Blaze doesn’t pack its own GPS, and instead relies on your smartphone for that. But it is available with elastomer, leather, and high-end stainless steel bands that are priced at $30, $100, and $130 respectively.

Blaze comes with an elastomer strap as standard — in either black, plum, or blue — and it’s priced at $200. It’s compatible with Android and iOS, and you can pre-order yours today from the Fitbit website by following the source link below.

• SourceFitbit Blaze
• ViaGizmodo