HTC’s flagship for 2016 has leaked out early, and it looks like yet another iPhone clone.

The One M10 is almost identical to the One A9 that was introduced last October, but it finally does away with the front-facing HTC logo that was universally hated.

The picture blow published by the reliable Evan Blass (@evleaks) gives us our first glimpse at the One M10, which is codenamed Perfume internally. It looks simple from the front, with a clean display interrupted only by a home button, speaker, and front-facing camera.

Without the HTC logo, it’s even more iPhone-esque, but fans will be happy to see the Taiwanese company make that change. HTC has traditionally played its logo beneath the display on One series devices, leading to a large bezel at the bottom of the device.

That logo isn’t the only thing that’s gone, either. The One M10 appears to have lost the BoomSound speakers HTC flagships have become famous for, though it does appear to have a rather large speaker grille above its display — and a large front-facing camera sensor.

It’s unclear what the back of the device will look like — Blass will surely publish pictures of it within due course — but you can probably expect it to look similar to the One A9/iPhone 6s.

As for the One M10’s internals, we’re expecting a 5.1-inch Quad HD display, Qualcomm’s latest Snapdragon 820 processor, 4GB of RAM, 32GB of storage, a microSD card slot, and a 12-megapixel rear-facing UltraPixel camera with laser autofocus.

HTC will reportedly announce the One M10 at a dedicated press event following Mobile World Congress later this month.

• SourceEvan Blass