We’ve been itching to get our hands on the Pebble smartwatch since it first hit Kickstarter, but that wait will be over later this month. At CES in Las Vegas today, Pebble CEO Eric Migicovsky announced that the device has now entered mass production, and that shipping will begin on January 23.

Pebble has been so popular since its Kickstarter project kicked off that it will take 6-8 weeks just to get all of the initial orders out — at a rate of 15,000 Pebbles per week, Migicovsky revealed. The project raised a whopping $10 million back in May 2012, selling all 85,000 watches that were up for grabs and breaking Kickstarter’s previous funding record of $3.3 million.

So what’s so great about it? Well, if you haven’t already heard, Pebble is a watch that connects via Bluetooth to your iPhone or Android-powered smartphone. Like a traditional watch, it’ll tell you the time, but it’ll also provide you with notifications for things like incoming phone calls, text messages, and emails.

And that’s not all. Pebble will also have its own app catalog, making it a cycling computer, a golf rangefinder, and lots, lots more. Pebble has also partnered with RunKeeper, allowing it to work seamlessly with the popular smartphone app.

Pebble offers a 7-day battery life, which can be charged via USB, Bluetooth 2.1 + EDR technology, and a scratch-resistant display. You can pre-order yours today for $150 from Pebble’s website.

• ViaThe Next Web