The HTC M7, the next-generation Android flagship from HTC, is expected to get its grand unveiling next week following plenty of rumors and a number of revealing leaks. A feature we weren’t expecting, however — at least up until now — is new camera technology that ditches megapixels in favor of “ultrapixels” to better smartphone snaps. A new rumor is claiming it’ll be one of the M7’s headline features.

Pocket-lint claims that the M7 won’t have just one camera sensor, but three “4.x megapixel” sensors that combine to create sharper, higher quality photos than most existing smartphone cameras.

Nokia’s PureView technology uses the same technique, which promises better color and reduced noise. The Finnish firm’s 808 PureView handset — which takes 41-megapixel photos — has one of the most impressive smartphone cameras on the market, outclassing even the iPhone 5’s 8-megapixel shooter.

This “ultrapixel” sensor is expected to be one of the M7’s core features, according to Pocket-lint. We’ll find out whether that’s the case on February 19, the day HTC is expected to announce the new device, which has already shown its face in a number of leaked images.

Other reported specifications for the M7 include HTC’s next-generation Sense 5 user interface, a snappy quad-core Snapdragon S4 Pro processor, and a 1080p display. It’s expected to come in black and white, and go on sale in the U.S. on March 8.

• SourcePocket-lint