Google has allegedly purchased Wavii, a small natural language parsing startup, according to a report on TechCrunch. Wavii ended up going to Google for “more than $30 million” after a bidding war with Apple.

Wavii’s technology and talent will reportedly be integrated in Google Now and the Knowledge Graph, Google’s experimental division that is working on the future of search.

Curiously, there is no Android version of Wavii. Here’s the app’s description in the iOS App Store:

Have fun discovering what’s happening in the world with instant news feeds for any topic. Wavii automatically creates status updates about technology, politicians, celebs, and everything else, turning the world’s events into conversation starters you can discuss with friends.

Sounds like something Siri could definitely use, but Apple obviously didn’t think the acquisition was as valuable as Google did.

From TechCrunch:

Considering the Siri interest, one would think that Wavii would be a better fit for Google Now, as a smarter Siri alternative that actually was aware of important stories and news. But Wavii’s semantic search knowledge is also a valid addition to Google Knowledge, as it could further contextualize the information Google currently shows on the sidebar of most searches. But their NLP and disambiguation tech could also widely be applicable across many Google platforms, including Google News and Google Glass.

• SourceTechCrunch