Perhaps aiming to keep abreast of the ever-evolving streaming set top box or dongle transition happening recently with Google’s own Chromecast device, HBO has confirmed with Variety that it will bring its popular streaming service, HBO Go, to the dongle-based HDTV device soon.

“We are actively exploring supporting Chromecast as another way for our subscribers to enjoy HBO Go, but at this point we can’t comment on specific plans regarding timing,” said HBO’s Laura Young in an email to Variety.

The Chromecast dongle, announced last week for the wee price of $35, plugs right into your HDTV, and has been so popular that the initial offer of three free months of Netflix with purchase was quickly pulled due to overwhelming demand.

So far, Chromecast supports Netflix and YouTube videos, along with content purchased from the Google Play store. Select Android devices, as well as the Chrome browser on Macs and PCs, can control the interface, though any streaming comes directly from the provider’s servers and not from the local device.

HBO Go is only available to those folks with a cable package with the premium channel add on, making it rather silly for actual cable-cutters. Those who do subscribe to HBO, have a cable package on their TV, and use HBO Go, however, can watch around 1,400 titles, including hot properties like Game of Thrones and True Blood, as well as older titles, on their iOS and Android powered devices.

HBO Go isn’t the only big player lining up, though it is the one with the most non-tech cache. Streaming music pioneer Pandora and YouTube competitor, Vimeo, have also announced their intentions to support the Chromecast.

While the $99 Apple TV does quite a bit more than Google’s Chromecast, the much lower price and recent media attention makes this new entry to the connected streaming video arena rather compelling.

• SourceVariety
• ViaTechnoBuffalo