Amazon announced today that its Appstore now supports web apps, giving developers the ability to submit URLs for their HTML 5 web apps that will be offered to Kindle Fire and Amazon Appstore customers the same way native apps are offered.

Amazon’s VP of the Appstore, Mike George had the following to say about the new web apps support:

“By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”

Amazon says that it’s also allowing web apps to take advantage of its In-App Purchasing API for Javascript so developers can sell digital goods within their apps.

Right now there aren’t many web apps available in the store, but Amazon is launching with some games and an IGN app, but more will certainly follow as Amazon just made it a hell of lot easier for developers to get content onto Kindle devices.

• SourceAmazon