As the undisputed King of Internet Video, it’s kind of hard for YouTube to make any big changes without the public noticing, but over the last 10 days, YouTube has slowly rolled out a redesigned logo, first on its iOS and Android apps, and now to Twitter and Facebook as well.

The new logo ditches the old, thick, bubbly font that’s been in use since the company first started out in 2005, for a flatter, more simplified look that prominently features the YouTube Play button. Curiously, YouTube hasn’t rolled out the new logo to its website yet, nor announced any official changes, but now that it’s in the official YouTube apps, it looks like it’s safe to say this change will be permanent.

Here’s a higher-res version of the new logo:

• SourceUnder Consideration