Following HTC’s new black One Max variant which made its first appearance in Hong Kong less than a week ago, the Happy Telephone Company has again announced another new colorway for its HTC One Max and this time it’s a gorgeous shade of red which debuts in Taiwan today.

The One Max is a very impressive high-end Android powered smartphone, which packs a 5.9-inch Super LCD3 capacitive touchscreen with a resolution of 1080 x 1920, a 1.7GHz quad-core Snapdragon 600 processor, an Adreno 320 GPU, 2GB of RAM, 16GB/32GB of internal storage (expandable up to 64GB via microSD), a 4-megapixel rear-facing camera and an impressive 3,300 mAh non-removable Li-Po battery.

The handset ships running the latest build of Android 4.3 Jelly Bean, with HTC’ Sense 5 UI plastered over the top, however, the device is expected to receive the much-anticipated Android 4.4 KitKat upgrade in the not-too-distant future. Furthermore, the One Max incorporates all the usual software features that you’d expect from any high-end HTC smartphone, including BoomSound speakers enhanced with Beats Audio and Zoe.

You can pick up the red One Max now from local retailers in Taiwan for NT$23,900, which is approximately $804. In the same way that the black handset is exclusive to Hong Kong for now so is the red to Taiwan, we have no information with regards to HTC bringing either coloways to other markets as of yet, but anything is possible.

• SourceEngadget