The “All New HTC One” won’t get its official unveiling until March 25, but HTC is having a terrible time trying to keep its design and details under wraps. We already know what the handset will look like, we have a good idea of its internals — and now thanks to British retailer MobileFun.co.uk, we know how much it’s going to cost.

The SIM-free HTC One 2014, with 32GB of storage, will be priced at £579.99 in the United Kingdom, and $952.99 in the United States.

Of course, MobileFun’s prices may not be exactly the same as other retailers’, or the new One’s recommended retail price — but this gives us a good idea of roughly how much the handset will cost off-contract.

In comparison, MobileFun has priced the upcoming Galaxy S5 at £599.99 in the U.K., and $985.99 in the U.S. Samsung’s device will be slightly more expensive, then, but it’s still likely to outsell HTC’s quite significantly — just like its predecessor did.

According to MobileFun’s listing, the new HTC One will have a “refined design for inspired results,” a 2.3GHz quad-core Snapdragon 800 processor, dual 5-megapixel rear-facing cameras, BoomSound technology, NFC, and a 5-inch 1080p display.

• SourceMobileFun