The Pebble is easily one of the highest selling smartwatches in the market today, despite the presence of competitive offerings like the Sony Smartwatch 2 and the Samsung Galaxy Gear from last year. The company however might be looking at a grim 2014, as Google announced its own wearable OS dubbed Android Wear a few days ago.

The CEO of Pebble, Eric Migicovsky, spoke about the impact of Google’s foray into the smartwatch segment and how Pebble needs to remain competitive in order to survive.

The company has reportedly sold over 400,000 units of Pebble in 2013 and hopes to double that figure this year. Its employee strength has substantially increased as well. Developers have been very supportive of the smartwatch with over 1,000 apps already live in the Pebble Appstore.

However, the company is realistic about the future and is considering Google a game changer in the segment. Migicovsky said that the company will need to bring the best of the best to sustain with the likes of Google.

He also spoke about the possibility of using Pebble for other tasks such as controlling home appliances, cars and basic electronics. The CEO further hinted at the use of flexible materials for future iterations of the smartwatch, indicating at a design change for the next generation Pebble.

Investors appear to be very optimistic about Pebble’s chances too as they’re very pleased with its growth. This has certainly been a dream run for what was once merely a Kickstarter project, but its sustainability will be very vital.

• SourceFortune
• ViaTalk Android