Renowned camera maker, Polaroid has just announced the midrange PolaSma handset. This is a youth centric device as you can guess from the choice of colors shown in the press image above. The smartphone features a pretty capable hardware specs sheet as well, so it’s not all about looks here.

Polaroid has found it hard to make it in the Android segment with its smart cameras failing to take off in the market. However, it can still salvage some of those losses by launching capable midrange handsets in developing markets where demands for such devices is perennially high.

The Polaroid PolaSma features a 5 inch display with a resolution of 960 x 540 pixels, an 8-megapixel rear camera accompanied by a 2-megapixel front facing camera, 8GB of storage and 1GB of RAM. The handset also comes with Android 4.2 Jelly Bean and will be available in Cherry Pink, Blueberry Blue and Lemon Yellow colors.

The official press release is in Japanese, so we’re guessing the smartphone will be launched in Japan first followed by other regions across Asia and Europe. There’s no word yet on a U.S. launch.

• SourcePolaroid
• ViaTalk Android