After Apple acquired Beats, it wasn’t going to be long before Samsung was selling expensive audio accessories of its own. Rather than buying an already well-established brand, however, the South Korean company has today launched its own. It’s called Level, and it currently boasts three sets of headphones and one good-looking wireless speaker.

The Level Over (above), an over-ear headphone promising an immersive sound experience, is the most expensive offering in Samsung’s new lineup, priced at $349.99. It delivers “powerful, clear, sharp sound,” Samsung says, along with built-in Bluetooth that negates the need for wires.

The Level Over also packs active noise cancelation, with four microphones tactically positioned on the inside and outside of the unit that work together to cancel out background noise. Using the buttons on the side of the headphone, users can control volume, skip tracks, play and pause their music, and take calls.

The Level On is Samsung’s cheaper over-ear headphone. Priced at $179.99, it sports the same styling as the Level Over, but with a more compact, folding design. Its cheaper price tag means users lose Bluetooth connectivity and active noise cancelation.

For an even more portable solution, there’s the Level In, a wired in-ear headphone that’s priced at $149.99. It aims to provide “pure sound” with a three-way speaker system that controls treble, mid-range, and deep bass, with clear sound separation. It’s ideal for those who want headphones they can jam into their pockets.

The Level Box is the only speaker in Samsung’s lineup, and it’s priced at $169.99. It’s wireless with Bluetooth and NFC connectivity built-in, and its built-in rechargeable battery means you can take it almost anywhere and get 15 hours of music from a single charge.

The Level Box features noise reduction and echo cancelation, plus built-in controls that let users control volume and music playback. There’s even a built-in microphone that makes it ideal for conference calls.

Samsung’s Level lineup will be available first on Thursday, July 17 at gilt.com, which is offering members exclusive access to all four products for 72 hours. You’ll then be able to find Level on Amazon.com from July 20, Samsung.com from July 21, and at Best Buy from July 27.

• SourceSamsung