The rise of the phablet has shown that bigger equals better when it comes to smartphones, and the same is apparently true of advertising.

Putting that theory into practice is Google, which this week debuted a jaw-dropping ad on one of the world’s largest advertising video screen billboards, in New York’s Times Square.

The eight story screen advertises Google’s major products, including Android and Google Maps. The campaign is set to run through the New Year. Made by Mitsubishi Electronics, the screen boasts more than 20 million pixels and runs an entire block, as well as wrapping an extra 30 feet around each corner. In all, it measures over 77 feet tall by 323 feet long, with a true resolution of 2,368 x 10,048.

Making the ad into even more of a photo attraction are a series of Android robot sculptures, which face the north end of Times Square.

Google hasn’t revealed exactly how much it shelled out for the display, but owners Vornado Realty Trust are advertising ad space at $2.5 million for four weeks, making this one of the most expensive outdoor ads in the world.

Check it out in person if you’re in Times Square any time soon. Otherwise, you can hop over to The Verge where they have a great gallery of photos showing the billboard.