Paris or Bangkok? Holiday searches reveal a lot about iPhone and Android users
Would you rather have weekends away in Paris and Dubai or Bangkok and Koala Lumpur? According to U.K.-based hotel search tool Trivago, your answer may have a lot to do with whether you’re an iPhone or Android user.
Looking through its searches, as made from both iOS and Android devices, Trivago concludes that iPhone users opt for popular, pricier destinations averaging £113 ($180) per night, while Android users are more likely to seek out cheaper, offbeat destinations with an average price of just £92 ($146).
A list of top searches can be seen below:
And an average spend price breakdown is as follows:
Trivago also found that Android users prioritize free WiFi and inclusive breakfast, while iPhone owners are more likely to care about a pool.
“Over the past year, we have seen usage of our mobile apps double in the UK,” says Denise Bartlett, who handles U.K. Public Relations for the company. “With mobile becoming an increasingly important presence in the online travel industry, it is really interesting to note these key differences between iOS and Android users when searching for a hotel.”
While this is far from a conclusive study, it’s still interesting to speculate about the different demographics who opt for various smartphones. A previous study by online advertising network Chitika found that U.S. states with more college graduates tend to also have higher iPhone sales, and that iPhones are more likely to be bought by users with higher incomes.
What do you think about Trivago’s findings? Leave your comments in the box below.
Via: Daily Mail