OnePlus has already confirmed that its controversial invite system will return with the upcoming OnePlus 2 — but don’t let that put you off. The Chinese startup is also vowing to improve the process this time around to make it a lot less painful.

“More hardware companies have died from having too much inventory than from having too few sales,” OnePlus says in a post on its blog. “We’re in this for the long run, and we firmly believe that the long-term health of our business is far more important than growth.”

In other words, the company doesn’t want to churn out millions of devices in the hope that they sell, and risk being stuck with too many if consumers decide they no longer want OnePlus devices. Instead, it wants to keep its inventory — and its spending — under control.

But given the excitement for the OnePlus 2 — and the success of its predecessor — OnePlus will have “far more” handsets available for launch this time around. “We’re talking about 30-50x [the number that was available] last year,” the company adds.

This means that it will be much easier to get an invite for a OnePlus 2 this time around. You won’t have to scour the OnePlus forums for them, either; a reservation list will allow users to submit their email address to receive an invite as soon as one is available.

OnePlus will also be offering those who purchase a OnePlus 2 additional invites to share with friends — as it did last year — and they’ll arrive much faster.

I know that obtaining or waiting for a OnePlus One invite wasn’t fun, and the thought of having to go through it all again certainly made me question whether the OnePlus 2 would be worth it. But these promises do make me feel somewhat better about the whole situation.

OnePlus will make the OnePlus 2 official at a July 27 event, which will be broadcast in virtual reality.

 

• SourceOnePlus