Sprint’s unlimited talk, text and data plan is about to get more expensive. The wireless carrier announced that the plan will jump from $60 per month to $70 per month starting October 16. Existing customers will be grandfathered in to the current price, but new customers will have to start paying up if they want the rare gem that unlimited data has become.

Since the price hike doesn’t occur for another two weeks, customers looking to switch to Sprint still have time to lock in the $60 per month price. Just get into a Sprint store by October 15 and you’re good to go.

Though the price difference is an extra $10 per month, Sprint is quick to point out that its $70 unlimited plan will still be cheaper than the competition. T-Mobile’s unlimited talk, text and data is $80 per month while AT&T and Verizon don’t even offer unlimited data anymore.

This also means that if you’re a qualifying customer, you can get a leased 16GB iPhone 6s plus unlimited data for $61 per month if you trade in your old, working iPhone. Soon that’ll be $71 per month, but it’s still a pretty sweet deal for a smartphone and data combo.

“At Sprint, we give customers what they want – and they want the option of unlimited data,” said Sprint CEO Marcelo Claure.

Maybe that’s true, but it doesn’t seem like unlimited data is what Sprint or any of the other carriers want. With the two biggest players in the U.S. phasing out unlimited plans in favor of tiered options, it’s not likely unlimited plans will stick around forever. The real reason why Sprint’s plan is sticking around is because its main competition more than any other carrier is T-Mobile, which also offers unlimited.

If you’re a pro user who greatly benefits from unlimited data, stick with Sprint or T-Mobile until it’s all over.