Samsung is developing a new entry-level fitness tracker that will go head-to-head with the likes of the incredibly popular Xiaomi Mi Band, according to sources familiar with its plans.

The new wearable is expected to be a simpler and substantially more affordable alternative to the company’s new Gear S2 watch aimed at those who want to track their activities.

“The device is being called Triathlon internally, and this points towards an activity or fitness tracking device,” reports the ever-reliable SamMobile. “Not much is known about the specifications of this device right now, but it might not feature a heart-rate sensor considering that its model number is lower than the Gear Fit (SM-R350).”

It’s thought Samsung is looking to take on basic fitness trackers that are considerably cheaper than smartwatches, like the Xiaomi Mi Band and the Fitbit — both of which have become incredibly successful, even as smartwatches like the Apple Watch take off.

Fitbit’s revenue increased 168 percent year-on-year, the company announced last week, while CEO James Park said that Apple Watch and similar devices were having “no material impact” on its business.

It’s unclear when Samsung’s new wearable might be unveiled, but we will almost certainly hear more before then.

 

• SourceSamMobile