Binging your favorite shows on Netflix, HBO, and Hulu is about to get a lot cheaper now on T-Mobile thanks to the carriers new BingeON plans that let users stream as much video as they want, without it counting toward their data plan.

The carrier has been looking to gain a competitive edge over AT&T and Verizon and according to T-Mobile CEO John Legere, who unveiled the new BingeOn plan at an event today in Los Angeles, the company is ready to take over the customers they don’t want.

“Most of the carriers in the US don’t even want to be in this business, but they’re stuck,” Legere said. “There’s one way they can get out: hand us their customers one at a time.”

BingeOn supports 24 services at launching, including Netflix, HBONow, Hulu, Sling, ESPN, Showtime, and Vudufans. T-Mobile claims BingeOn is open to all services that want to be apart of it, so we expect to see more content providers jump aboard soon.

T-Mobile also revealed that its increasing its monthly data plans tiers to 2GB, 6GB and 10GB, with the unlimited plan still costing $70 per month.