Google knows your best photos shouldn’t stay hidden away inside your camera roll, so it is making it incredibly easy to share them with friends.

A new Google Photos update, which is rolling out today on Android, iOS, and the web, introduces shared albums, which you can send to friends via SMS, email, or instant message.

“Sharing photos and videos between friends and family after your birthday bash or holiday gathering shouldn’t be difficult,” Google says.

“But between the great shots your brother has buried on his iPhone and that friend who keeps forgetting to email you her pics, you’re often left reliving the event through just the photos and videos you took yourself.”

Not anymore. With shared albums, you can throw all of the images you want your friends and family to see in one gallery, than make it easy for them to view it inside the Google Photos app on their own device, or on the web.

What’s great about shared albums is that there is no sign in process; no one needs to create an account or jump through hoops to enjoy them — all they need is the URL. What’s more, shared albums can be collaborative, so those with access to them can add their own photos and videos.

To begin using shared albums, simply update to the latest version of Google Photos, which is available now inside the App Store and Google Play via the links below.

• SourceGoogle
• App StoreGoogle Photos
• Google Play StoreGoogle Photos