Pebble has slashed $50 off its latest Time and Time Round smartwatches.

The permanent price cut lowers the starting prices of these models to $149.99 and $199.99, respectively — and makes them more competitive against other affordable wearables from the likes of Asus, Fitbit, and Jawbone.

Pebble has previously slashed $50 off Time and Time Round, but only for short promotional periods. However, these cuts are sticking around — likely with the hope that they can shift more units as competition heats up in the wearables market.

You can now buy Android Wear watches like the Asus ZenWatch 2 for as little as $149, while the new Fitbit Blaze — which is available today — launches at $199.95. Other options in the Fitbit lineup can be had for as little as $99.95.

Pebble has lost some of its original appeal as new contenders hit the market, but it’s still a terrific smartwatch with a growing catalog of apps and faces, week-long battery life, a color screen that you can actually see outside, and more.

The new models also offer Pebble Health, which tracks your steps and sleep, and offers a new API that lets developers build new health apps that seamlessly integrate with Pebble’s OS. Since it launched in December, 90 percent of Time users have activated Pebble Health.

To take advantage of the new discounts, visit the Pebble online store via the source link below.

• SourcePebble