Apple prides itself on delivering the best LCD displays you’ll find in a smartphone, but they pale in comparison to the OLED screens offered by its rivals. Samsung proves that — and shows us why the iPhone needs an OLED display — in the awesome comparison video below.

Samsung has been using “Super AMOLED” displays in its flagship devices for years, and they haven’t always been spectacular. However, as OLED technology has evolved, many consider it to be superior to LCD — especially when it comes to mobile devices.

Not only can OLED displays be more power-efficient, but they can be even more beautiful. As Samsung explains in its “A Day with AMOLED” video below, they can deliver a wider color gamut for brighter and more vibrant images, and greater clarity.

https://youtu.be/6Gi1nHuo-wQ

Samsung still gets a bit of criticism for making its displays over-saturated by default, but to the average eye, they’re much prettier than their rivals. According to the experts at DisplayMate, the Galaxy S7 and S7 edge have the best mobile displays available right now.

This is good news for iPhone fans, with Samsung expected to become a leading supplier of OLED displays for future generations. According to recent reports, Apple will finally make the switch from LCD for the iPhone 8 series in 2017.