
Everybody is outraged — OUTRAGED! — that Google will soon start using their names and faces in advertising.
The pundits are screaming bloody murder over the move, suggesting that Google is now as bad as Facebook. The more constructive critics are scrambling to give instructions for opting out.
But all this gnashing of teeth and ripping of hair over Google’s new social ad policy is misguided, in my opinion. I’ll tell you why Google’s new “shared endorsements” is probably a good thing, but also how it could turn out to suck.
But first, let me tell you what this is really all about and why “shared endorsements” is probably a good thing.