This next move is likely a direct result of the Samsung Galaxy S III and the tremendous success its been having. The HTC One X is a great device that just happens to be overshadowed by the Galaxy S III and it’s unfortunate, but that’s the way it goes. Dropping the price to $99 (on contract) is a brilliant move that will hopefully breath life back into consumer interest for the One X. I won’t lie, I myself, would choose the Galaxy S III over the One X and I think that’s what AT&T, HTC, and other carriers are noticing.