Every successful company has one massively great idea upon which all their success is based.

Google’s massively great idea is that amazing algorithms plus overwhelming compute power can solve just about any problem.

Apple’s massively great idea is that horrible content-consumption experiences can be fixed with blank-slate thinking and well-designed hardware-software-service combinations.

And Microsoft’s massively great idea, which preceded Google’s by decades, is that software does not want to be free. Software wants to be profitable and hardware wants to be a zero-margin commodity. The “secret sauce” for this approach, which enabled Microsoft to dominate for years, is that making more money on software lets you spend more on new software products, which gives you an advantage in emerging software markets.

The post-PC world is already dumbing young people down. Way down.

I’m hearing accounts by hiring managers that new applicants right out of school often lack not only basic “computing” skills (for example, they don’t really know how to do a Google search), but they lack the imagination, creativity or curiosity to even learn those skills.

There may be multiple causes for this phenomenon, but I’m here to throw the post-PC world under the school bus.

I used to mock Apple years ago because they advertised Apple as the fun alternative to stodgy, boring Windows.

The idea that Apple was fun and Microsoft was not was a misdirection at best. Windows was the biggest games platform and Xbox was the best console game (in my opinion). Apple had no games to speak of.

Five years ago, all that changed: Apple launched the iOS App Store, and it quickly became the biggest games platform ever, now making twice the money as portable game consoles. Apple’s App Store hit right when the casual and mobile games market was ready to take off in a big way.

The Android market is no slouch in the gaming arena, either, and will soon overtake the portable game console market as well.

But the mobile gaming market is still in its infancy. The Android gaming scene is about yesterday’s games — isolated, causal time-killing games, for the most part. So to take it to the next level, Google this week announced Google Play Games Services.

There are two gigantic opportunities that are potentially unique to Google: multi-device gaming and gaming as a mainstream spectator sport.

I’ve decided to use Google Now exclusively for a long list of tasks. I’m calling it the Google Now Diet.

Here’s why I’m doing it. New technology is great. Trouble is, we’re all stuck with habits formed by old technology.

For example, when you want to search, what do you do? I habitually type in a search in the URL address bar or go to Google.com.

When I want to give myself a reminder, I tend to open the Gmail app on my phone and send myself an email.

And when I want to play a YouTube video, I thumb through the apps, find the YouTube app, open it, tap on the search field and type in the name of the video or song I’m looking for.

I know that Google Now does all this stuff easier, faster and better. Yet my habits were formed in olden days before Now existed. So I forget to use Google Now.

The good news is that there’s a way to break old habits and form new ones. And that is the diet concept — limit yourself only to the new way of doing things.

And that’s why I’m going on the Google Now diet.

There’s a lobbying and PR firm that exists solely to oppose Google. It’s made up of companies that compete directly with Google.

Their latest effort involves the filing of an antitrust complaint with European authorities over Android.

Here’s why the complaint fails the tests of both truth and intelligence.