TAG’s Android Wear watch is to be based on the stunning Carrera. Photo: TAG

With smartwatches set to take over the world, TAG Heuer is determined not to go down easy like other Swiss watchmakers. The company is teaming up with Google and Intel to build a high-end Android Wear watch that will give wealthy gadget lovers a premium alternative to Apple Watch.

Android Wear coming soon to an iPhone near you? Photo: Killian Bell/Cult of Android

While recent rumors have claimed that Google is working on bringing Android Wear support to the iPhone, the company hasn’t actually made anything official. But code found inside its firmware could prove that it has been working on making Android Wear devices compatible with iOS for some time.

Moto 360 and iPhone: a strange but beautiful match. Screenshot: Cult of Android

Google is said to be working on bringing Android Wear support to iPhone, but in the meantime, it’s up to third-party developers to marry the two.

One hack has already made it possible to display iOS notifications on Wear watches, and now it has been improved to take calls from your iPhone, too.

Mickey Mouse is already on Android Wear. Photo: Killian Bell/Cult of Android

The Mickey Mouse face that ships with Apple Watch, and has twice been demonstrated by Apple at its Watch events, is now unofficially available on Android Wear — complete with moving hands and feet.

Welcome to the Google Store. Screenshot: Cult of Android

Google’s new retail store in London is just one of two new ways it plans to sell hardware going forward. The company has also launched a brand new online store specifically for “the latest products made with Google,” but a few of our favorites have gone missing.