When Motorola this week kicked off a new competition that gave participants the chance to win a Moto 360 smartwatch, the company mentioned in its terms and conditions that its gorgeous new wearable’s “approximate retail value” is $249.
That’s not a bad price for what is shaping up to be by far the best smartwatch yet, but before you get your hopes up too much, you should know that Motorola is now debunking reports that suggest this will be the device’s actual retail price.