
Suddenly, Google is a major hardware company. And a surprisingly great one. But why?
I asked a Motorola executive involved in the Moto X project recently whether Google’s ownership of the company had any effect on their decision to get radical.
By radical, of course, I mean doing things no handset maker had ever done, such as make phones operate hands-free and build them to order in the United States for delivery in four days.
You’ll note that these and other radical attributes of the Moto X are options that would have been available to Motorola with or without Google. After all, the X8 Mobile Computing System that enables hands-free usage is Motorola’s, not Google’s, and was originally developed for Motorola smartwatches.
So why is Motorola suddenly radical now that Google owns the company?