LG officially announced that its first curved self-healing smartphone, the G Flex, was presented with a Gold Award earlier today, along with 26 of its other products at the iF Design Awards conference in Denmark. This came as quite a nice surprise to the South Korean company seeing that the Flex was the first handset on the market to feature a vertically curved display, and there was no real certainty that it would be welcomed by the public.

LG has officially announced that its first curved self-healing smartphone, the G Flex, will be available to purchase from Rogers’ on-line shop or in any of bricks-and-mortar stores located in Canada starting this Spring. The press release also includes a statement from the operator notifying potential customers that the handset will deliver its exclusive ‘full-speed LTE connection’ – which utilizes both the 2100 and 2600MHz spectrum for data speeds of up to 150mbps.

T-Mobile U.S. customers can now purchase the world’s first curved self-healing smartphone, the LG G Flex, from the operators online or any of its bricks-and-mortar stores nationwide for a whopping $672 outright, or $28 per month plus a 2-year Simple Choice Plan.

AT&T has begun taking pre-orders for the LG G Flex, with prices starting at $299.99 when you take out a new two-year plan. Those who prefer no annual contract will pay an eye-watering $694.99, and shipping begins on Tuesday, February 4.

The LG G Flex will continue its international rollout later this week when it goes on sale in more than 20 countries across Europe.

Consumers in the U.K., Germany, France, Italy, Sweden, Austria, and other “major European markets” will be able to get their hands on the flexible smartphone for the first time since it made its debut in Korea last November.