HTC today kicked off its “Change” marketing campaign that features Iron Man star Robert Downey Jr. The Taiwanese company is calling this its “most powerful marketing campaign to date,” part of a “long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.”
There has been a lot of supposition indicating that the HTC One Mini is on its way to AT&T, and now we have received solid evidence suggesting that the device could be available to purchase from the Telecommunications giant in the not to distant future.
On Thursday last week, HTC officially unveiled its latest HTC One variant, the One Mini, which effectively is a scaled down model of its current flagship device, and now networks together with retailers in the U.K. are preparing for its release.
HTC has at last officially announced the smaller version of its flagship HTC One, and if you haven’t already guessed it… It’s called the One Mini! The device is a smaller, slightly less powerful edition of its flagship variant, but it still packs most of the unique features that made the original One so popular.
HTC has begun teasing the upcoming HTC One Mini in a strange infographic that lists “little things that pack a big punch.” The Taiwanese company clearly hopes to change the belief that small means compromising ahead of the One Mini’s launch, which is presumably not too far away.
