One of the great things about Android is that you don’t have to spend a small fortune to gain access to its ecosystem.

Chinese manufacturers like Huawei and ZTE — and even the likes of Samsung, HTC, and Motorola — all offer super affordable Android-powered smartphones that even budget-conscious consumers and those in the developing world can gain access to. And some of them aren’t bad, either.

Take the new Moto G, for example: It starts at just $179 off contract, and for that you get an HD display, a quad-core processor, a 5-megapixel camera, and access to Google’s latest Android operating system.

Thanks to devices like this, smartphones are about to go mainstream in the developing world, according to a new piece in the latest edition of Wired from our own editor-in-chief Leander Kahney.

Following the unveiling of the new Moto G in São Paulo, Brazil, on Wednesday, Motorola has uploaded the handset’s first ad to YouTube. The one-minute clip focuses on the handset’s specifications — including its display, quad-core processor, and all-day battery life — as well as the built-in Google services and a “guaranteed” update to Android 4.4 KitKat.

At today’s Moto G unveiling in São Paulo, Brazil, Motorola CEO Dennis Woodside confirmed that the Moto X will be updated to Android 4.4 KitKat “in a matter of weeks.”

It is also expected to come to other Motorola devices, including the DROID MAXX, DROID ULTRA, and DROID MINI, but it’s likely that owners of those devices will be forces to wait a little longer.

Motorola has today announced the midrange Moto G at an event in São Paulo, Brazil. The device looks a lot like its sibling, the Moto X, but it has a slightly smaller display and lesser specifications that make for a significantly cheaper price tag.

The Moto G’s price tag and specifications have been leaked by a number of retailers ahead of the handset’s official unveiling on November 13.

German retailer Phone House, British supermarket chain Tesco, and Amazon U.K. all published listings for the handset today and quickly pulled them again a short while later — but not before the handset’s specifications and press images were obtained.