Save a small fortune on your new Pebble now. Photo: Pebble

Pebble has slashed up to 35 percent off its latest smartwatches ahead of the holiday season. Its new Pebble Time can now be had for $129.99 — down from $199.99 — while the Pebble Classic can be had for just $69.99.

Pebble Time is cheaper than ever in the U.S. Photo: Pebble

Pebble Time just got its first price cut since making its official debut on Kickstarter back in February, and it’s one worth taking advantage of. For a limited period, customers in the U.S. can save $50 — that’s 25 percent — on the black, white, and red models.

Apple Watch is the coolest wearable yet, apparently. Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

Pebble Time Round is the thinnest smartwatch so far. Photo: Pebble

Pebble’s latest smartwatch forgot it’s hip to be square.

The Pebble Time Round has a circular display that hopes to appeal to traditional watch wearers, and compete round rivals like the Moto 360 and Samsung’s upcoming Gear S2. Its all-metal design is also the thinnest and lightest Pebble has crafted to date.

It’s time for Pebble Time at Best Buy. Photo: Pebble

If you didn’t back the Pebble Time on Kickstarter and now you want one, you can now pre-order the device from Best Buy. The black, white, and red options are all available, and they’ll be delivered to your door within a month.